I'll begin with a quick dialogue with an example from Alex in the form of a procurement practitioner that frames an introduction to the subject better than I ever could. Alex begins by introducing the view of a senior colleague who doesn't have time for social media, and says: "No disrespect, but I work in PROCUREMENT! I don't have time for all this social media marketing nonsense ... I couldn't care less about the minutiae of teenagers' tedious lives, I'm quite sure they don't want to hear about mine, and I certainly don't want my team wasting company time on gimmicky fads -- we're hard pressed enough as it is."
OK, so wird tatsächlich die typische Reaktion zu diesem Thema auf Senior-Level sein. Tatsächlich gibt es zwei wesentliche Motivationen für Social Media im Einkauf. Zum einen machen andere im Unternehmen das auch.
She begins by placing social media's role in the broader community -- and business community specifically. To wit, "social media is all about connecting people who care about the same things that you do. Yes, you work in procurement. But you also work for a company or organization trying to achieve complex goals in an increasingly interconnected world, where information exchanges are now taking place through social media rather than newspapers, TV or even e-mail."
Und es gibt auch im Einkauf allein ausreichend Einsatzszenarien die über "Spielkram für Nerds" hinausgehen.
Alex suggests, it also "has a huge amount to offer disciplines like procurement in terms of more effective, more cost- and time- efficient collaboration, communication, creativity, customer service, market and supplier research." On the supplier research side consider, for example, an example I've shared before about changes in employee profiles and resumes on LinkedIn can be a leading indicator of layoffs and other negative changes at particular suppliers.Derzeitige Ansätze in Deutschland dazu, sowohl organisatorisch als auch technologisch sind nicht in Sicht.
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